MilkCrate has teamed up with ParsonsTKO to tackle the key problem many organizations face- focusing too much of their effort getting noticed and not enough building deep relationships with those they reach. Nate will teach you how to use data to monitor how much you produce and what happens to it after you publish to guide editorial and promotional strategy.
Key questions that Nate will ask and that Morgan will help answer:
Are you hearing from your visitors and members?
Are you measuring activity (i.e. # people who view content) or outcomes (i.e. # of readers who took action)
How is that data collected?
NATE PARSONS. Chief Strategy Officer & Founder at ParsonsTKO. Nate has designed large scale web platforms for national non-profits & commercial orgs
and developed technical roadmaps and modernization efforts for organizations, including UN-OCHA, Twitter, the Associated Press, the Atlantic Council, and others.
MORGAN BERMAN. Founder & CEO of MilkCrate. Morgan (she/her) spent the early part of her career working in the nonprofit industry before receiving a master's in design where she launched her social enterprise, MilkCrate, seven years ago.
Webinar will be held using this Google Hangouts link: meet.google.com/sih-esmx-xor